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Awalnya Tukang Sol Sepatu Kini Menjadi Produsen
Saco-Indonesia.com - Sejak masih jejaka, Suno (58), warga Desa Karang Kedawang, Kecamatan Sooko, Kabupaten Mojokerto, Jawa Timur, sudah akrab dengan usaha persepatuan. Walau kala itu ”sekadar” sebagai tukang sol sepatu. Kini, ia menjadi salah satu pelaku usaha kecil dan menengah dengan produksi sampai 70 kodi sandal per hari.
Sebagai tukang sol sepatu, Suno yang memulai membuka usaha sendiri pembuatan sandal dengan merek Expo, enam tahun silam, telah malang melintang dari satu tempat kerja pembuatan sepatu ke tempat pembuatan sepatu lain.
”Awalnya saya bekerja menjadi tukang sol sepatu di Surabaya, tepatnya di Petemon, lalu pindah ke Rangkah, dan terakhir kerja di pabrik sepatu di Sukomanunggal,” katanya.
Suno adalah salah satu dari sekitar 1.300 pelaku usaha kecil dan menengah (UKM) di wilayah kerja Bank Tabungan Pensiunan Nasional (BTPN) Cabang Mojokerto yang menjadi nasabah sekaligus binaan bank ini.
Sejak tahun 2010 Suno mendapat kucuran kredit Rp 30 juta untuk tambahan modal sekaligus pengembangan usahanya. Setahun berikutnya, Suno kembali mendapat kucuran kredit Rp 60 juta. Pada 2012, dia mendapat kredit lagi sebesar Rp 98 juta.
”Sebelum kucuran kredit dari BTPN sampai tiga kali, modal awal untuk mulai membuka usaha sandal ini saya pinjam dari koperasi sebesar Rp 10 juta,” kata Suno.
Setelah menjadi binaan BTPN dan mendapat pelatihan, khususnya menyangkut manajemen keuangan dalam pengelolaan usaha kecil, usaha sandal Suno berkembang cepat.
Rugi
Suno bercerita, pada awal memulai usaha, dia sering menyerahkan pengerjaan pembuatan sandal kepada orang lain. ”Istilahnya, saya men- sub- kan pesanan itu kepada perajin sandal lain,” ujarnya.
Namun, hasilnya justru tak menguntungkan, bahkan Suno menelan kerugian. ”Saya sempat tak mengerjakan sendiri pesanan sandal itu. Hasilnya, dalam dua bulan saya rugi sekitar Rp 3,5 juta.”
Pengalaman pahit itulah yang memaksa Suno mengerjakan sendiri produk sandal Expo miliknya. Seiring berjalannya waktu, usahanya tumbuh dan berkembang. Pesanan dari pedagang grosir di Pasar Turi, Surabaya, misalnya, terus meningkat.
”Sekarang saya sudah bisa membayar orang. Di sini ada tujuh karyawan dari tukang sol, tukang kap, dan seorang sekretaris,” kata Suno.
Dibantu anaknya yang masih lajang, Sugianto, untuk memasarkan produknya, Suno bangga bisa memberikan lapangan pekerjaan kepada orang lain.
”Rata-rata setiap hari usaha saya ini bisa memproduksi 30 sampai 50 kodi sandal. Kalau pesanan sedang ramai, dalam sehari bisa mencapai 70 kodi. Kalau sudah begini, saya juga menyerahkan pengerjaan pembuatan sandal kepada enam tukang sol, tukang kap, dan tukang katokan di rumah. Mereka mengerjakan pesanan itu di rumah masing-masing, saya mengontrol hasilnya,” kata Suno.
Pedagang grosir
Sekarang, usaha skala kecil yang digeluti Suno dengan produk sandal untuk dewasa dan anak-anak serta sandal perempuan ini tak hanya dipasarkan di Surabaya dan sekitarnya, tetapi juga sudah sampai ke Tulungagung, Jawa Timur, hingga Solo, Jawa Tengah.
”Selain melayani pedagang bedak (eceran di pasar atau kaki lima), saya juga mendapat pesanan dari para pedagang grosir,” kata Suno.
Seminggu sekali ditemani Sugianto, salah satu anaknya, dengan mobil boks, Suno membawa ribuan pasang sandal menyusuri jalur tengah antara Jawa Timur dan Jawa Tengah.
Sebagai mitra usaha kecil dan menengah, BTPN Mojokerto telah menyalurkan kredit usaha kecil dan menengah sejak tahun 2009 hingga 2012. Kredit yang disalurkan itu mencapai lebih dari Rp 110 miliar.
”Ada 30 sampai 40 debitor UKM sepatu dan sandal yang menerima kucuran kredit kami, salah satunya yang berhasil, ya, usaha sandal milik Suno,” kata Mashudi, Area Daya Spesialis BTPN Cabang Mojokerto.
Suno mengakui, sebelum mendapat pelatihan manajemen keuangan dari BTPN, usahanya sekadar berjalan saja. Susno yang tak sempat menamatkan sekolah dasar (SD) itu sama sekali tak mempunyai pengetahuan soal pengelolaan keuangan usaha.
”Dulu, manajemennya campur aduk tidak karuan, tetapi sekarang pembukuan usaha ini sudah mulai rapi,” kata Suno.
Ketangguhan
Usaha sandal yang digeluti Suno adalah potret ketangguhan lapisan wong cilik yang berhasil dalam mengembangkan usaha. Walau dalam skala kecil, dia bisa memberikan sumber penghasilan dan penghidupan bagi orang lain.
”Saya masih punya impian untuk memiliki atau setidaknya membuka toko sandal dan sepatu di Pasar Klewer, Solo. Di toko itu tidak hanya menjual hasil produksi saya, tetapi juga hasil produksi perajin lain,” tutur Suno tentang harapannya.
”Keinginan saya ke depan menciptakan lebih banyak lagi lapangan kerja untuk orang-orang kecil dan susah,” katanya.
Soal keuntungan dari hasil usahanya itu, Suno mengaku masih sangat bergantung pada permintaan pasar, selain kelancaran pembayaran dari grosir ataupun pedagang bedak. ”Setidaknya dalam setahun saya masih bisa menikmati keuntungan bersih sekitar Rp 20 juta untuk ditabung. Itu kalau semuanya berjalan lancar. Namun, sering pembayarannya molor, bahkan ada yang bayar 50 persen di muka, sisanya baru dibayar satu-dua bulan,” tuturnya.
Suno, sang juragan sandal yang lahir di tanah Majapahit itu, kini bisa bernapas lega walau setiap hari harus berpikir keras untuk menjaga agar usahanya tetap berdenyut dalam situasi politik dan ekonomi yang kurang memihak kepada wong cilik ini.
Rhapsody, a Lofty Literary Journal, Perused at 39,000 Feet
Last summer at a writers’ workshop in Oregon, the novelists Anthony Doerr, Karen Russell and Elissa Schappell were chatting over cocktails when they realized they had all published work in the same magazine. It wasn’t one of the usual literary outlets, like Tin House, The Paris Review or The New Yorker. It was Rhapsody, an in-flight magazine for United Airlines.
It seemed like a weird coincidence. Then again, considering Rhapsody’s growing roster of A-list fiction writers, maybe not. Since its first issue hit plane cabins a year and a half ago, Rhapsody has published original works by literary stars like Joyce Carol Oates, Rick Moody, Amy Bloom, Emma Straub and Mr. Doerr, who won the Pulitzer Prize for fiction two weeks ago.
As airlines try to distinguish their high-end service with luxuries like private sleeping chambers, showers, butler service and meals from five-star chefs, United Airlines is offering a loftier, more cerebral amenity to its first-class and business-class passengers: elegant prose by prominent novelists. There are no airport maps or disheartening lists of in-flight meal and entertainment options in Rhapsody. Instead, the magazine has published ruminative first-person travel accounts, cultural dispatches and probing essays about flight by more than 30 literary fiction writers.
An airline might seem like an odd literary patron. But as publishers and writers look for new ways to reach readers in a shaky retail climate, many have formed corporate alliances with transit companies, including American Airlines, JetBlue and Amtrak, that provide a captive audience.
Mark Krolick, United Airlines’ managing director of marketing and product development, said the quality of the writing in Rhapsody brings a patina of sophistication to its first-class service, along with other opulent touches like mood lighting, soft music and a branded scent.
“The high-end leisure or business-class traveler has higher expectations, even in the entertainment we provide,” he said.
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Some of Rhapsody’s contributing writers say they were lured by the promise of free airfare and luxury accommodations provided by United, as well as exposure to an elite audience of some two million first-class and business-class travelers.
“It’s not your normal Park Slope Community Bookstore types who read Rhapsody,” Mr. Moody, author of the 1994 novel “The Ice Storm,” who wrote an introspective, philosophical piece about traveling to the Aran Islands of Ireland for Rhapsody, said in an email. “I’m not sure I myself am in that Rhapsody demographic, but I would like them to buy my books one day.”
In addition to offering travel perks, the magazine pays well and gives writers freedom, within reason, to choose their subject matter and write with style. Certain genres of flight stories are off limits, naturally: no plane crashes or woeful tales of lost luggage or rude flight attendants, and nothing too risqué.
“We’re not going to have someone write about joining the mile-high club,” said Jordan Heller, the editor in chief of Rhapsody. “Despite those restrictions, we’ve managed to come up with a lot of high-minded literary content.”
Guiding writers toward the right idea occasionally requires some gentle prodding. When Rhapsody’s executive editor asked Ms. Russell to contribute an essay about a memorable flight experience, she first pitched a story about the time she was chaperoning a group of teenagers on a trip to Europe, and their delayed plane sat at the airport in New York for several hours while other passengers got progressively drunker.
“He pointed out that disaster flights are not what people want to read about when they’re in transit, and very diplomatically suggested that maybe people want to read something that casts air travel in a more positive light,” said Ms. Russell, whose novel “Swamplandia!” was a finalist for the 2012 Pulitzer Prize.
She turned in a nostalgia-tinged essay about her first flight on a trip to Disney World when she was 6. “The Magic Kingdom was an anticlimax,” she wrote. “What ride could compare to that first flight?”
Ms. Oates also wrote about her first flight, in a tiny yellow propeller plane piloted by her father. The novelist Joyce Maynard told of the constant disappointment of never seeing her books in airport bookstores and the thrill of finally spotting a fellow plane passenger reading her novel “Labor Day.” Emily St. John Mandel, who was a finalist for the National Book Award in fiction last year, wrote about agonizing over which books to bring on a long flight.
“There’s nobody that’s looked down their noses at us as an in-flight magazine,” said Sean Manning, the magazine’s executive editor. “As big as these people are in the literary world, there’s still this untapped audience for them of luxury travelers.”
United is one of a handful of companies showcasing work by literary writers as a way to elevate their brands and engage customers. Chipotle has printed original work from writers like Toni Morrison, Jeffrey Eugenides and Barbara Kingsolver on its disposable cups and paper bags. The eyeglass company Warby Parker hosts parties for authors and sells books from 14 independent publishers in its stores.
JetBlue offers around 40 e-books from HarperCollins and Penguin Random House on its free wireless network, allowing passengers to read free samples and buy and download books. JetBlue will start offering 11 digital titles from Simon & Schuster soon. Amtrak recently forged an alliance with Penguin Random House to provide free digital samples from 28 popular titles, which passengers can buy and download over Amtrak’s admittedly spotty wireless service.
Amtrak is becoming an incubator for literary talent in its own right. Last year, it started a residency program, offering writers a free long-distance train trip and complimentary food. More than 16,000 writers applied and 24 made the cut.
Like Amtrak, Rhapsody has found that writers are eager to get onboard. On a rainy spring afternoon, Rhapsody’s editorial staff sat around a conference table discussing the June issue, which will feature an essay by the novelist Hannah Pittard and an unpublished short story by the late Elmore Leonard.
“Do you have that photo of Elmore Leonard? Can I see it?” Mr. Heller, the editor in chief, asked Rhapsody’s design director, Christos Hannides. Mr. Hannides slid it across the table and noted that they also had a photograph of cowboy spurs. “It’s very simple; it won’t take away from the literature,” he said.
Rhapsody’s office, an open space with exposed pipes and a vaulted brick ceiling, sits in Dumbo at the epicenter of literary Brooklyn, in the same converted tea warehouse as the literary journal N+1 and the digital publisher Atavist. Two of the magazine’s seven staff members hold graduate degrees in creative writing. Mr. Manning, the executive editor, has published a memoir and edited five literary anthologies.
Mr. Manning said Rhapsody was conceived from the start as a place for literary novelists to write with voice and style, and nobody had been put off that their work would live in plane cabins and airport lounges.
Still, some contributors say they wish the magazine were more widely circulated.
“I would love it if I could read it,” said Ms. Schappell, a Brooklyn-based novelist who wrote a feature story for Rhapsody’s inaugural issue. “But I never fly first class.”