Jalan Malioboro adalah saksi sejarah perkembangan Kota Yogyakarta dengan telah melewati jutaan detik waktu yang terus berputar hingga sekarang ini. Membentang panjang di atas garis imajiner Kraton Yogyakarta, Tugu dan puncak Gunung Merapi. Malioboro adalah detak jatung keramaian kota Yogyakarta yang terus berdegup kencang mengikuti perkembangan jaman. Sejarah penamaan Malioboro juga terdapat dua versi yang cukup melegenda, pertama telah diambil dari nama seorang bangsawan Inggris yaitu Marlborough, seorang residen Kerajaan Inggris di kota Yogjakarta dari tahun 1811 M hingga 1816 M. Versi kedua dalam bahasa sansekerta Malioboro berarti “karangan bunga” dikarenakan tempat ini dulunya telah dipenuhi dengan karangan bunga setiap kali Kraton melaksanakan perayaan. Lebih dari 250 tahun yang lalu Malioboro telah menjelma menjadi sarana kegiatan ekonomi melalui sebuah pasar tradisional pada masa pemerintahan Sri Sultan Hamengkubuwono I. Dari tahun 1758 – sekarang Malioboro juga masih terus bertahan dengan detak jantu
ng sebagai kawasan perdagangan dan telah menjadi salah satu daerah yang juga mewakili wajah kota Yogyakarta.

Sejak awal degup jantung Malioboro berdetak sudah telah menjadi pusat pemerintahan dan perekonomian perkotaan. Setiap bagian dari jalan Malioboro ini telah menjadi saksi dari sebuah jalanan biasa hingga menjadi salah satu titik terpenting dalan sejarah kota Yogyakarta dan Indonesia. Bangunan Istana Kepresidenan Yogyakarta yang dibangun sejak tahun 1823 menjadi titik penting sejarah perkembangan kota Yogyakarta yang juga merupakan soko guru Negara Kesatuan Republik Indonesia. Dari bangunan ini berbagai perisitiwa penting sejarah Indonesia dimulai dari sini. Pada tanggal 6 Januari 1946, Yogyakarta telah resmi menjadi ibukota baru Republik Indonesia yang masih muda. Istana Kepresidenan Yogyakarta sebagai kediaman Presiden Soekarno beserta keluarganya. Pelantikan Jenderal Soedirman sebagai Panglima Besar TNI (pada tanggal 3 Juni 1947), diikuti pelantikan sebagai Pucuk Pimpinan Angkatan Perang Republik Indonesia (pada tanggal 3 Juli 1947), serta lima Kabinet Republik yang masih muda itu pun telah dibentuk dan dilantik di Istana ini pula. Benteng V

redeburg yang berhadapan dengan Gedung Agung. Bangunan yang dulu dikenal dengan nama Rusternburg (peristirahatan) dibangun pada tahun 1760 lalu. Kemegahan yang telah dirasakan saat ini dari Benteng Vredeburg pertama kalinya diusulkan pihak Belanda melalui Gubernur W.H. Van Ossenberch dengan alasan menjaga stabilitas keamanan pemerintahan Sultan HB I. Pihak Belanda menunggu waktu 5 tahun untuk bisa mendapatkan restu dari Sultan HB I untuk menyempurnakan Benteng Rusternburg tersebut. Pembuatan benteng ini telah diarsiteki oleh Frans Haak. Kemudian bangunan benteng yang baru tersebut dinamakan Benteng Vredeburg yang berarti perdamaian.

Sepanjang jalan Malioboro adalah penutur cerita bagi setiap orang yang berkunjung di kawasan ini, telah menikmati pengalaman wisata belanja sepanjang bahu jalan yang berkoridor (arcade). Dari produk kerajinan lokal seperti batik, hiasan rotan, wayang kulit, kerajinan bambu (gantungan kunci, lampu hias dan lain sebagainya) juga blangkon (topi khas Jawa/Jogja) serta barang-barang perak, hingga pedagang yang menjual pernak pernik umum yang banyak ditemui di tempat lain. Pengalaman lain dari wisata belanja ini ketika terjadi tawar menawar harga, dengan pertemuan budaya yang berbeda akan terjadi komunikasi yang unik dengan logat bahasa yang berbeda. Jika beruntung, bisa berkurang sepertiga atau bahkan separohnya. Tak lupa mampir ke Pasar Beringharjo, di tempat ini kita banyak dijumpai beraneka produk tradisional yang lebih lengkap. Di pasar ini kita bisa menjumpai produk dari kota tetangga seperti batik Solo dan Pekalongan. Mencari batik tulis atau batik print, atau sekedar mencari tirai penghias jendela dengan motif unik serta sprei indah bermotif batik. Tempat ini juga akan memuaskan hasrat berbelanja barang-barang unik dengan harga yang lebih murah. Berbelanja di kawasan Malioboro serta Beringharjo, pastikan tidak tertipu dengan harga yang ditawarkan. Biasanya para penjual akan menaikkan harga dari biasanya bagi para wisatawan.

Malioboro terus bercerita dengan kisahnya, dari pagi sampai menjelang tengah malam terus berdegup mengiringi aktifitas yang silih berganti. Tengah malam sepanjang jalan Malioboro mengalun lebih pelan dan tenang. Warung lesehan merubah suasana dengan deru musisi jalanan dengan lagu-lagu nostalgia. Berbagai jenis menu makanan ditawarkan para pedagang kepada pengunjung yang menikmati suasana malam kawasan Malioboro.  Perjalanan terus berlanjut sampai  dikawasan nol kilometer kota Yogyakarta, yang telah mengukir sejarah di setiap ingatan orang-orang yang pernah berkunjung ke kota Gudeg ini. Bangunan-bangunan bersejarah menjadi penghuni tetap kawasan nol kilometer yang menjamu ramah bagi pengunjung yang memiliki minat di bidang arsitektur dan fotografi.

TEMPAT WISATA GUNUNG TANGKUBAN PERAHU

The live music at the Vice Media party on Friday shook the room. Shane Smith, Vice’s chief executive, was standing near the stage — with a drink in his hand, pants sagging, tattoos showing — watching the rapper-cum-chef Action Bronson make pizzas.

The event was an after-party, a happy-hour bacchanal for the hundreds of guests who had come for Vice’s annual presentation to advertisers and agencies that afternoon, part of the annual frenzy for ad dollars called the Digital Content NewFronts. Mr. Smith had spoken there for all of five minutes before running a slam-bang highlight reel of the company’s shows that had titles like “Weediquette” and “Gaycation.”

In the last year, Vice has secured $500 million in financing and signed deals worth hundreds of millions of dollars with established media companies like HBO that are eager to engage the young viewers Vice attracts. Vice said it was now worth at least $4 billion, with nearly $1 billion in projected revenue for 2015. It is a long way from Vice’s humble start as a free magazine in 1994.

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At the Vice after-party, the rapper Action Bronson, a host of a Vice show, made a pizza. Credit Jesse Dittmar for The New York Times

But even as cash flows freely in Vice’s direction, the company is trying to keep its brash, insurgent image. At the party on Friday, it plied guests with beers and cocktails. Its apparently unrehearsed presentation to advertisers was peppered with expletives. At one point, the director Spike Jonze, a longtime Vice collaborator, asked on stage if Mr. Smith had been drinking.

“My assistant tried to cut me off,” Mr. Smith replied. “I’m on buzz control.”

Now, Vice is on the verge of getting its own cable channel, which would give the company a traditional outlet for its slate of non-news programming. If all goes as planned, A&E Networks, the television group owned by Hearst and Disney, will turn over its History Channel spinoff, H2, to Vice.

The deal’s announcement was expected last week, but not all of A&E’s distribution partners — the cable and satellite TV companies that carry the network’s channels — have signed off on the change, according to a person familiar with the negotiations who spoke on the condition of anonymity because the talks were private.

A cable channel would be a further step in a transformation for Vice, from bad-boy digital upstart to mainstream media company.

Keen for the core audience of young men who come to Vice, media giants like 21st Century Fox, Time Warner and Disney all showed interest in the company last year. Vice ultimately secured $500 million in financing from A&E Networks and Technology Crossover Ventures, a Silicon Valley venture capital firm that has invested in Facebook and Netflix.

Those investments valued Vice at more than $2.5 billion. (In 2013, Fox bought a 5 percent stake for $70 million.)

Then in March, HBO announced that it had signed a multiyear deal to broadcast a daily half-hour Vice newscast. Vice already produces a weekly newsmagazine show, called “Vice,” for the network. That show will extend its run through 2018, with an increase to 35 episodes a year, from 14.

Michael Lombardo, HBO’s president for programming, said when the deal was announced that it was “certainly one of our biggest investments with hours on the air.”

Vice, based in Brooklyn, also recently signed a multiyear $100 million deal with Rogers Communications, a Canadian media conglomerate, to produce original content for TV, smartphone and desktop viewers.

Vice’s finances are private, but according to an internal document reviewed by The New York Times and verified by a person familiar with the company’s financials, the company is on track to make about $915 million in revenue this year.

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Vice showed a highlight reel of its TV series at the NewFronts last week in New York. Credit Jesse Dittmar for The New York Times

It brought in $545 million in a strong first quarter, which included portions of the new HBO deal and the Rogers deal, according to the document. More of its revenue now comes from these types of content partnerships, compared with the branded content deals that made up much of its revenue a year ago, the company said.

Mr. Smith said the company was worth at least $4 billion. If the valuation gets much higher, he said he would consider taking the company public.

“I don’t care about money; we have plenty of money,” Mr. Smith, who is Vice’s biggest shareholder, said in an interview after the presentation on Friday. “I care about strategic deals.”

In the United States, Vice Media had 35.2 million unique visitors across its sites in March, according to comScore.

The third season of Vice’s weekly HBO show has averaged 1.8 million viewers per episode, including reruns, through April 12, according to Brad Adgate, the director of research at Horizon Media. (Vice said the show attracted three million weekly viewers when repeat broadcasts, online and on-demand viewings were included.)

For years, Mr. Smith has criticized traditional TV, calling it slow and unable to draw younger viewers. But if all the deals Vice has struck are to work out, Mr. Smith may have to play more by the rules of traditional media. James Murdoch, Rupert Murdoch’s son and a member of Vice’s board, was at the company’s presentation on Friday, as were other top media executives.

“They know they need people like me to help them, but they can’t get out of their own way,” Mr. Smith said in the interview Friday. “My only real frustration is we’re used to being incredibly dynamic, and they’re not incredibly dynamic.”

With its own television channel in the United States, Vice would have something it has long coveted even as traditional media companies are looking beyond TV. Last year, Vice’s deal with Time Warner failed in part because the two companies could not agree on how much control Vice would have over a 24-hour television network.

Vice said it intended to fill its new channel with non-news programming. The company plans to have sports shows, fashion shows, food shows and the “Gaycation” travel show with the actress Ellen Page. It is also in talks with Kanye West about a show.

It remains to be seen whether Vice’s audience will watch a traditional cable channel. Still, Vice has effectively presold all of the ad spots to two of the biggest advertising agencies for the first three years, Mr. Smith said.

In the meantime, Mr. Smith is enjoying Vice’s newfound role as a potential savior of traditional media companies.

“I’m a C.E.O. of a content company,” Mr. Smith said before he caught a flight to Las Vegas for the boxing match on Saturday between Floyd Mayweather Jr. and Manny Pacquiao. “If it stops being fun, then why are you doing it?”

As Vice Moves More to TV, It Tries to Keep Brash Voice

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