Ceruk peluang bisnis bagi industri sewa mobil melaju pesat seiring dengan pertumbuhan ekonomi yang semakin meningkat di Indonesia dan telah membuat banyak perusahaan bertumbuh besar. Alat transportasi pun juga semakin dibutuhkan untuk dapat memudahkan mobilisasi demi kepentingan bisnis. "Sekarang memang banyak jasa sewa mobil yang berdiri atau tumbuh karena kebutuhan perusahaan semakin banyak. Baik itu transportasi karyawan hingga transportasi untuk mengangkut hasil tambang," Prodjo Sunarjanto, Presiden Direktur PT Adi Sarana Armada (ASSA), salah satu perusahaan sewa mobil perusahaan terbesar di Indonesia.

Dia juga mengakui sebelum ini industri sewa mobil untuk perusahaan memang sudah banyak pemainnya, tetapi dengan pertumbuhan ekonomi seperti ini telah membuat bisnis semakin menggiurkan. Oleh karena itu dia berharap ekonomi Indonesia bisa terus meningkat atau setidaknya terjaga agar ritme industri sewa mobil bisa terus bertahan. "Kalau pertumbuhan ekonomi jelek atau anjlok kayak waktu tahun 1998, ya kacau. Perusahaan pada bangkrut, tingkat sewa juga menurun drastis," ungkapnya.

Pendorong lainnya adalah persentase Return on Equity (ROE) atau rasio tingkat pengembalian atas modal yang tinggi yang mengindikasikan apakah perusahaan dikelola dengan baik dan efisien. Semakin tinggi persentase artinya semakin efisien sebuah perusahaan dikelola. "Perusahaan kami tahun ini akan menargetkan ROE mencapai 18%," harapnya. Dia juga menambahkan, model bisnis sewa mobil memang padat modal sehingga modal yang dibutuhkan tinggi.

Industri Sewa Mobil Didukung Perbankan

Cara manajemen dan skema keuangan pun telah menjadi penting untuk dapat menghasilkan keuntungan. "Banyak perusahaan yang salah menerapkan hal ini karena tidak menyadari industri ini telah memiliki skema yang berbeda, jadi banyak perusahaan yang tidak berkembang atau malah bisa tutup. Salah satu skema yang biasa terjadi adalah kompetisi dengan harga murah, tidak memperhitungkan banyak hal hingga akhirnya kekurangan dana untuk berkembang," tambahnya. Oleh karena itu, ASSA memutuskan tidak akan main banting-bantingan harga.

Risiko yang tersebar juga menjadi andalan industri rental mobil untuk terus melaju pertumbuhannya. Prodjo juga menjelaskan, banyak bank yang berminat untuk memberikan pinjaman karena kemungkinan gagal bayar sangat kecil. Alasannya, industri rental mobil merupakan bisnis padat modal berupa mobil atau kendaraan lainnya. Modal ini pun bisa dicairkan dengan cara menjual sesuai dengan kebutuhan yang diperlukan.

"Kita kan bisnis padat modal, banyak mobil yang kita miliki yang harganya minimal Rp 150 juta. Kalau ada utang atau apa-apa yang butuh uang kita tinggal jual. Apalagi kalau ekonomi sedang anjlok berarti harga mobil dan kurs dolar meningkat, artinya harga jual mobil bekas juga meningkat. Pengalaman saya waktu tahun 1998, harga mobil Rp 30 juta bisa dijual Rp 100 juta," jelasnya. Hal ini membuat risiko perusahaan tersebar sehingga cenderung lebih aman. "Oleh karena itu, bank juga selalu siap meminjamkan uangnya karena senang dengan bisnis model industri rental mobil," tegasnya.



GREENWICH, Conn. — Mago is in the bedroom. You can go in.

The big man lies on a hospital bed with his bare feet scraping its bottom rail. His head is propped on a scarlet pillow, the left temple dented, the right side paralyzed. His dark hair is kept just long enough to conceal the scars.

The occasional sounds he makes are understood only by his wife, but he still has that punctuating left hand. In slow motion, the fingers curl and close. A thumbs-up greeting.

Hello, Mago.

This is Magomed Abdusalamov, 34, also known as the Russian Tyson, also known as Mago. He is a former heavyweight boxer who scored four knockouts and 14 technical knockouts in his first 18 professional fights. He preferred to stand between rounds. Sitting conveyed weakness.

But Mago lost his 19th fight, his big chance, at the packed Theater at Madison Square Garden in November 2013. His 19th decision, and his last.

Now here he is, in a small bedroom in a working-class neighborhood in Greenwich, in a modest house his family rents cheap from a devoted friend. The air-pressure machine for his mattress hums like an expectant crowd.


Mike Perez, left, and Magomed Abdusalamov during the fight in which Abdusalamov was injured. Credit Joe Camporeale/USA Today Sports, via Reuters


Today is like any other day, except for those days when he is hurried in crisis to the hospital. Every three hours during the night, his slight wife, Bakanay, 28, has risen to turn his 6-foot-3 body — 210 pounds of dead weight. It has to be done. Infections of the gaping bedsore above his tailbone have nearly killed him.

Then, with the help of a young caretaker, Baka has gotten two of their daughters off to elementary school and settled down the toddler. Yes, Mago and Baka are blessed with all girls, but they had also hoped for a son someday.

They feed Mago as they clean him; it’s easier that way. For breakfast, which comes with a side of crushed antiseizure pills, he likes oatmeal with a squirt of Hershey’s chocolate syrup. But even oatmeal must be puréed and fed to him by spoon.

He opens his mouth to indicate more, the way a baby does. But his paralysis has made everything a choking hazard. His water needs a stirring of powdered food thickener, and still he chokes — eh-eh-eh — as he tries to cough up what will not go down.


Mago used to drink only water. No alcohol. Not even soda. A sip of juice would be as far as he dared. Now even water betrays him.

With the caretaker’s help, Baka uses a washcloth and soap to clean his body and shampoo his hair. How handsome still, she has thought. Sometimes, in the night, she leaves the bedroom to watch old videos, just to hear again his voice in the fullness of life. She cries, wipes her eyes and returns, feigning happiness. Mago must never see her sad.


 Abdusalamov's hand being massaged. Credit Ángel Franco/The New York Times


When Baka finishes, Mago is cleanshaven and fresh down to his trimmed and filed toenails. “I want him to look good,” she says.

Theirs was an arranged Muslim marriage in Makhachkala, in the Russian republic of Dagestan. He was 23, she was 18 and their future hinged on boxing. Sometimes they would shadowbox in love, her David to his Goliath. You are so strong, he would tell her.

His father once told him he could either be a bandit or an athlete, but if he chose banditry, “I will kill you.” This paternal advice, Mago later told The Ventura County Reporter, “made it a very easy decision for me.”

Mago won against mediocre competition, in Moscow and Hollywood, Fla., in Las Vegas and Johnstown, Pa. He was knocked down only once, and even then, it surprised more than hurt. He scored a technical knockout in the next round.

It all led up to this: the undercard at the Garden, Mike Perez vs. Magomed Abdusalamov, 10 rounds, on HBO. A win, he believed, would improve his chances of taking on the heavyweight champion Wladimir Klitschko, who sat in the crowd of 4,600 with his fiancée, the actress Hayden Panettiere, watching.

Wearing black-and-red trunks and a green mouth guard, Mago went to work. But in the first round, a hard forearm to his left cheek rocked him. At the bell, he returned to his corner, and this time, he sat down. “I think it’s broken,” he repeatedly said in Russian.


Bakanay Abdusalamova, Abdusalamov's wife, and her injured husband and a masseur in the background. Credit Ángel Franco/The New York Times


Maybe at that point, somebody — the referee, the ringside doctors, his handlers — should have stopped the fight, under a guiding principle: better one punch too early than one punch too late. But the bloody trade of blows continued into the seventh, eighth, ninth, a hand and orbital bone broken, his face transforming.

Meanwhile, in the family’s apartment in Miami, Baka forced herself to watch the broadcast. She could see it in his swollen eyes. Something was off.

After the final round, Perez raised his tattooed arms in victory, and Mago wandered off in a fog. He had taken 312 punches in about 40 minutes, for a purse of $40,000.



In the locker room, doctors sutured a cut above Mago’s left eye and tested his cognitive abilities. He did not do well. The ambulance that waits in expectation at every fight was not summoned by boxing officials.

Blood was pooling in Mago’s cranial cavity as he left the Garden. He vomited on the pavement while his handlers flagged a taxi to St. Luke’s-Roosevelt Hospital. There, doctors induced a coma and removed part of his skull to drain fluids and ease the swelling.

Then came the stroke.


A championship belt belonging to Abdusalamov and a card from one of his daughters. Credit Ángel Franco/The New York Times


It is lunchtime now, and the aroma of puréed beef and potatoes lingers. So do the questions.

How will Mago and Baka pay the $2 million in medical bills they owe? What if their friend can no longer offer them this home? Will they win their lawsuits against the five ringside doctors, the referee, and a New York State boxing inspector? What about Mago’s future care?

Most of all: Is this it?

A napkin rests on Mago’s chest. As another spoonful of mush approaches, he opens his mouth, half-swallows, chokes, and coughs until it clears. Eh-eh-eh. Sometimes he turns bluish, but Baka never shows fear. Always happy for Mago.

Some days he is wheeled out for physical therapy or speech therapy. Today, two massage therapists come to knead his half-limp body like a pair of skilled corner men.

Soon, Mago will doze. Then his three daughters, ages 2, 6 and 9, will descend upon him to talk of their day. Not long ago, the oldest lugged his championship belt to school for a proud show-and-tell moment. Her classmates were amazed at the weight of it.

Then, tonight, there will be more puréed food and pulverized medication, more coughing, and more tender care from his wife, before sleep comes.

Goodbye, Mago.

He half-smiles, raises his one good hand, and forms a fist.

Meet Mago, Former Heavyweight

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