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Tentukan target pasar yang tepat. Anda perlu menentukan kalangan yang akan menjadi target pasar Anda. Kajilah latar belakang pendidikan, ekonomi, dan sosial calon buyer Anda agar apa yang Anda cantumkan dalam toko online benar-benar sesuai dengan kondisi mereka.

Temukan target pasar di dunia online. Setelah menentukan target pasar, Anda perlu tahu di channel-channel mana buyer Anda berada. Bergabunglah ke dalam forum dan komunitas calon buyer potensial Anda. Mengetahui perbincangan dan diskusi target pasar membantu Anda dapat mengumpulkan informasi tentang apa yang dibutuhkan mereka dari sebuah toko online.

Buat konten yang menarik. Di toko online, Anda bisa membuat foto, kutipan atau quotes, dan video yang menarik sehingga memicu buyer untuk berkomentar, nge-like, atau nge-share. Ketika di- share, konten tersebut akan masuk ke dalam timeline dan newsfeed dari buyer . Konten tersebut secara otomatis akan dibaca oleh para followers atau teman-teman buyer . Orang banyak pun akan terpancing untuk mengunjungi toko online Anda.

Tampilkan testimonial positif dari buyer . Testimonial dari buyer yang pernah bertransaksi adalah aset bagi bisnis online Anda. Rekomendasi yang diberikan buyer adalah sesuatu yang sangat mempengaruhi buyer lain sebelum membeli. Sajikanlah testimonial positif ini bisa disajikan melalui tulisan atau fasilitas memberikan rating dari sebuah produk yang dijual di toko online.

Sebarkan alamat toko online di media sosial. Pada tahap sebelumnya, Anda telah mengetahui di channel-channel mana saja target pasar Anda berada. Publikasikanlah alamat toko online Anda pada channel-channel tersebut, misalnya lewat Facebook dan Twitter. Dengan begitu, Anda “mengundang” orang yang tepat untuk datang ke toko online Anda.

Sediakan forum diskusi. Menyediakan forum diskusi di toko online memang terkesan tidak memberikan profit uang secara langsung bagi Anda. Namun, diskusi antar buyer yang terjadi di toko online akan membuat merek bisnis Anda dikenal oleh banyak orang. Selain itu, semakin banyak buyer yang berdiskusi di forum artinya semakin tinggi jumlah visit atau kunjungan di toko online Anda.

Responsif. Jawablah setiap pertanyaan dan tanggapan yang buyer sampaikan melalui toko online. Buyer membutuhkan informasi yang lengkap sebelum membeli sebuah produk. Semakin cepat Anda merespon buyer , semakin baik citra Anda sebagai seller. buyer pun lebih terdorong untuk bertransaksi dengan seller yang responsif seperti Anda.

Berpromosi di toko online. Toko online yang Anda gunakan dalam berbisnis juga merupakan sarana publikasi promosi yang baik. Cantumkanlah iklan dengan desain yang menarik dalam toko online, setiap kali Anda mengadakan promosi produk.

Gunakan kata-kata yang SEO-friendly. Anda tidak boleh sembarangan dalam mengisi konten toko online Anda. Tuliskan kata-kata yang bisa menaikkan rating toko online Anda dalam search engine. Pemilihan kata yang dapat ditelusuri dengan mudah oleh search engine membuat buyer lebih gampang menemukan toko online Anda.

Desain ulang tampilan toko online secara berkala. Melakukan inovasi dan pembaharuan secara berkala dapat membuat bisnis yang Anda jalani terkesan selalu up-to-date dan memiliki nilai lebih. Contoh sederhananya adalah dengan mendesain ulang tampilan toko online secara berkala. Ini dilakukan agar buyer yang mengunjungi toko online tidak merasa bosan, meski ia mengunjungi toko online yang sama berulang-ulang.


BALTIMORE — In the afternoons, the streets of Locust Point are clean and nearly silent. In front of the rowhouses, potted plants rest next to steps of brick or concrete. There is a shopping center nearby with restaurants, and a grocery store filled with fresh foods.

And the National Guard and the police are largely absent. So, too, residents say, are worries about what happened a few miles away on April 27 when, in a space of hours, parts of this city became riot zones.

“They’re not our reality,” Ashley Fowler, 30, said on Monday at the restaurant where she works. “They’re not what we’re living right now. We live in, not to be racist, white America.”

As Baltimore considers its way forward after the violent unrest brought by the death of Freddie Gray, a 25-year-old black man who died of injuries he suffered while in police custody, residents in its predominantly white neighborhoods acknowledge that they are sometimes struggling to understand what beyond Mr. Gray’s death spurred the turmoil here. For many, the poverty and troubled schools of gritty West Baltimore are distant troubles, glimpsed only when they pass through the area on their way somewhere else.

Officers blocked traffic at Pennsylvania and West North Avenues after reports that a gun was discharged in the area. Credit Drew Angerer for The New York Times

And so neighborhoods of Baltimore are facing altogether different reckonings after Mr. Gray’s death. In mostly black communities like Sandtown-Winchester, where some of the most destructive rioting played out last week, residents are hoping businesses will reopen and that the police will change their strategies. But in mostly white areas like Canton and Locust Point, some residents wonder what role, if any, they should play in reimagining stretches of Baltimore where they do not live.

“Most of the people are kind of at a loss as to what they’re supposed to do,” said Dr. Richard Lamb, a dentist who has practiced in the same Locust Point office for nearly 39 years. “I listen to the news reports. I listen to the clergymen. I listen to the facts of the rampant unemployment and the lack of opportunities in the area. Listen, I pay my taxes. Exactly what can I do?”

And in Canton, where the restaurants have clever names like Nacho Mama’s and Holy Crepe Bakery and Café, Sara Bahr said solutions seemed out of reach for a proudly liberal city.

“I can only imagine how frustrated they must be,” said Ms. Bahr, 36, a nurse who was out with her 3-year-old daughter, Sally. “I just wish I knew how to solve poverty. I don’t know what to do to make it better.”

The day of unrest and the overwhelmingly peaceful demonstrations that followed led to hundreds of arrests, often for violations of the curfew imposed on the city for five consecutive nights while National Guard soldiers patrolled the streets. Although there were isolated instances of trouble in Canton, the neighborhood association said on its website, many parts of southeast Baltimore were physically untouched by the tumult.

Tensions in the city bubbled anew on Monday after reports that the police had wounded a black man in Northwest Baltimore. The authorities denied those reports and sent officers to talk with the crowds that gathered while other officers clutching shields blocked traffic at Pennsylvania and West North Avenues.

Lt. Col. Melvin Russell, a community police officer, said officers had stopped a man suspected of carrying a handgun and that “one of those rounds was spent.”

Colonel Russell said officers had not opened fire, “so we couldn’t have shot him.”

Lambi Vasilakopoulos, right, who runs a casual restaurant in Canton, said he was incensed by last week's looting and predicted tensions would worsen. Credit Drew Angerer for The New York Times

The colonel said the man had not been injured but was taken to a hospital as a precaution. Nearby, many people stood in disbelief, despite the efforts by the authorities to quash reports they described as “unfounded.”

Monday’s episode was a brief moment in a larger drama that has yielded anger and confusion. Although many people said they were familiar with accounts of the police harassing or intimidating residents, many in Canton and Locust Point said they had never experienced it themselves. When they watched the unrest, which many protesters said was fueled by feelings that they lived only on Baltimore’s margins, even those like Ms. Bahr who were pained by what they saw said they could scarcely comprehend the emotions associated with it.

But others, like Lambi Vasilakopoulos, who runs a casual restaurant in Canton, said they were incensed by what unfolded last week.

“What happened wasn’t called for. Protests are one thing; looting is another thing,” he said, adding, “We’re very frustrated because we’re the ones who are going to pay for this.”

There were pockets of optimism, though, that Baltimore would enter a period of reconciliation.

“I’m just hoping for peace,” Natalie Boies, 53, said in front of the Locust Point home where she has lived for 50 years. “Learn to love each other; be patient with each other; find justice; and care.”

A skeptical Mr. Vasilakopoulos predicted tensions would worsen.

“It cannot be fixed,” he said. “It’s going to get worse. Why? Because people don’t obey the laws. They don’t want to obey them.”

But there were few fears that the violence that plagued West Baltimore last week would play out on these relaxed streets. The authorities, Ms. Fowler said, would make sure of that.

“They kept us safe here,” she said. “I didn’t feel uncomfortable when I was in my house three blocks away from here. I knew I was going to be O.K. because I knew they weren’t going to let anyone come and loot our properties or our businesses or burn our cars.”

Baltimore Residents Away From Turmoil Consider Their Role

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